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Creative & Marketing Generalist using AI and automation to optimize and accelerate your brand. Kool-Aid Chef at your new favorite cult.
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🎨 Hello! I’m Robyn, a creative and marketing generalist from California with 15+ years of experience guiding (and grinding!) creative productions from concept through execution. My sweet spot is the intersection of art and strategy, collaborating with creatives and businesses to bring bold brands and goals to life. Through thoughtful coordination, clear communication, and data-backed research, I thrive in fast-paced, idea-driven environments where I can help teams stay aligned and do their best work. Award-Winning Video Director. Order of the Oxford Comma.
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🌈 But don’t take my word for it,
Check out my portfolio
🔨 Skills
⭐ Core Competencies
- Strategic Project Management
- Client Relationship Management
- Cross-Functional Team Collaboration
- Creative Direction & Coordination
- Brand Strategy & Positioning
- Communication & Presentation
- Research & Insights
💻 Technical & Tools
- Collaboration Tools: ClickUp, Asana, Slack
- Adobe Creative Suite
- Figma
- CMS & Digital Marketing Platforms
- AI prompting and Automation
🎨 Creative & Marketing
- Visual Storytelling
- Video Production & Producing
- Branding & Visual Identity
- Writing & Content Development
- Social Media Strategy & Trends
- Photography & Art Direction
- Memes & Internet Culture
🔍 Soft Skills
- Critical Thinking & Problem Solving
- Time Management & Prioritization
- Attention to Detail
- Adaptability in Fast-Paced Environments
- Curious, Tech-Savvy; Fast to learn & audit new tools
👩🏼🏭 About Me
I'm a creative thinker, a problem solver, and an avid learner, always exploring new trends and techniques. When I'm not pushing pixels and pushing campaigns live, you can find me with a camera, capturing the world or tending the garden with my partner and our dogs Boltt & Noodle.
💼 Experience
Producer / Owner - Mint Fox Media | 2018 - Present
- Communicate with clients to pitch, negotiate, coordinate, consult, deliver, & follow up
- Build concepts, pitches, proposals, and budgets
- Manage teams & contractors to deliver B2B content, branding, & online operations
- Created award-winning videos with over 4.5 million views
Co Founder, Communications Lead - DBY Club DAO | Aug 2022 - April 2023
- Organized communications, branding, artist relations, and social media strategy
- 5%+ Twitter engagement rate, 5-10% CTA on FB/Insta Ads
- Defined consumer-facing language around blockchain and decentralized production
- Created brand avatars to inform design, voice, UX, and story decisions
- Wrote copy & designed content for pitch decks, social media, website, & blogs